Pro-Soft Lures

Pro-Soft Lures cover all angling environments.  From the Grand Master to the Scupper,  from Grander Blue Marlin to Black, Striped and White Marlin, dorado, wahoo & tuna – there's a Pro-Soft Lure for you!

Until Pro-Soft Lures arrived, soft head lures have been cursed with an opaque or, at best, semi-transparent look. Pro-Soft Lures are water-clear. Their technology offers you tinted heads that previously only resin products could offer. Pro-Soft Lures are clearly superior!

Run the Pro Soft Dirty Bird 15-20 feet in front of your trolling lure and get ready for a savage strike!

The Pro Soft Grand Master is a big lure for big fish, an absolute black and blue marlin magnet! The head itself measures 4 7/8" and overall length is 17".

Featuring the exciting New Pro Soft Dirty Bird, this is a must have for the serious offshore angler.

Plunger with slight cut face. 3 ˝” head, 12” length and 8 oz. Black & Blue Marlin chase this! Runs great on the riggers. Fantastic lure for all Marlin.

Full of attitude…the cavitation is the key here…super shudder and shake! 2” head , 12” length and 7 oz. This is a classic fish raiser!

Concave face smoker; erratic swimmer. 1 1/8" head, 8” length, 2.5 oz. All-around light tackle lure. Simply a Sailfish and Striped Marlin magnet. Hot flyfishing teaser.

90° face…super straight runner. Big, beefy & serious. 2 7/8” head, 11” length and 6 oz. Black & Blue Marlin, Striped & White Marlin, Wahoo, Tuna…..runs great in any water condition.