Berkley Saltwater Gulp! is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it has become the most sought after bait by Saltwater Fishermen all around the world.
*Click on magnifying glass icon for lure color options.